Coolbet Announced as Toronto Arrows Official Online Gaming Partner
TORONTO, ON – The Toronto Arrows Rugby Football Club is pleased to welcome Coolbet as the team’s official online gaming partner for the 2021 Major League Rugby season.
The partnership will see the Coolbet logo displayed prominently on the back of the Arrows’ home and away uniforms worn throughout the upcoming MLR season. The pact will also see Coolbet assist the Arrows in broadening their fan experience offerings while collaborating with the club’s digital marketing team throughout the year.
“We are very excited to partner with Coolbet, a leader in the Canadian gaming industry” said Rahul Srinivasan, Toronto Arrows Director of Partnerships. “We can’t wait to kick off some fun and exciting content and fan engagement initiatives alongside Coolbet throughout the 2021 season”.
Coolbet was established in 2016 and launched in Canada in the fall of 2019. Coolbet’s primary goal is to make gaming fun and transparent, with a mandate to be a present community partner while supporting local teams and athletes.
“Rugby has long been a sport that I’ve admired,” said Kris Abbott, Country Manager – Canada for Coolbet. “The toughness and skill combined with respect and reverence is a marriage that we just don’t see in other sports disciplines.”
“Our initial interest in partnering with the Arrows was piqued when we gained an understanding of how supportive the greater rugby community in Canada is towards its friends, and meeting with and executing this deal with the phenomenal Arrows’ business operations team gave us all the confidence we needed to take our first steps into Canada’s rugby space. We know that our brand is in good hands with the Toronto Arrows.”
The Arrows will begin their third campaign in North America’s top-flight professional rugby league with a road match against Rugby ATL on Saturday, Mar. 20, 2021.
About Toronto Arrows Rugby Football Club:
The Toronto Arrows Rugby Football Club is Canada’s first professional rugby union team.
Competing in Major League Rugby, the team is equipped to compete against top-tier North American professional club teams, providing emerging Canadian talent with enhanced and more frequent opportunities to hone their skills at an elite level.
For more information, visit https://torontoarrows.com/